Cookie and privacy policy

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Cookie & Privacy Policy

This privacy policy will explain how SH Group A/S uses the personal data we collect from you when you use our website.

Our website address is


When you visit our website, information about you is collected, which is used to customise and improve our content and to create better-targeted advertising. If you do not want information about you to be collected, you should delete your cookies and refrain from further use of the website. In the sections below, we have explained what information is collected, its purpose and which third parties have access to it.


The website uses “cookies”, a text file stored on your computer, mobile device, etc., similarly for recognising it, remembering settings, performing statistics and targeting ads. However, cookies may not contain malicious code such as a virus.

You can delete or block cookies. You can do this by following the instructions on the following page:

If you follow the instructions and delete or block cookies, then the ads you see will only become less relevant to you, while they will appear more frequently. At the same time, you may also risk that the website does not function optimally and that there is content you can not access.

The website contains cookies from third parties, which to varying degrees, may include:

● Google LLC

● Active Campaign

● LinkedIn

● Facebook

● Youtube

● Hr-on

See also this list of frequent third-party advertisers:


Personal information

General Personal information is all kinds of information that can be attributed to you to some extent. When you use our website, we collect and process a number of such information. It happens, e.g. by ordinary interactions on the website, such as when you sign up for our newsletter, participate in a competition/survey, register as a new user/subscriber or by other use of services or purchases via our website.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on. To the extent that you give explicit consent and enter the information yourself, we also process: Name, telephone number, e-mail, company, job position and address information. This usually happens because you create a login or order material on the site.



We process your data securely and confidentially according to applicable law, including the General Data Protection Regulation (GDPR) and the Data Processing Agreement (DPA).


Your information will only be used for the purpose it was collected and will be deleted when it’s been fulfilled or is no longer relevant.

We have taken technical and organisational measures against your information being accidentally or illegally deleted, published, lost, degraded or come to the knowledge of unauthorised persons, misused or otherwise processed in violation of the law.



The information is used to identify you as a user, show you the ads that will be most relevant to you, and provide you with the services you requested, such as receiving newsletters. In addition, we use the information to optimise and improve our services and content.


Data Retention

Period We retain information for the period permitted by law, and we delete it when it is no longer needed or relevant. The period depends on the nature of the information and the reasons for storage. Therefore, it is impossible to provide a general time frame for when data is deleted.


Disclosure of Information

Data about your use of the website, which ads you receive and possibly click, geographical location, gender and age segment, etc., are passed on to third parties to the extent that the information is known and if we use third parties. You can see which third parties are involved in the section on “Cookies” above. The information is used for targeted advertising. We also use some third parties to store and process data. These process information solely on our behalf and may not use it for their purposes.

Disclosure of personal information, such as name, email, etc., will only happen if you give your explicit consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.


Insights and complaints

You have the right to be informed of the personal data we process about you in a standard format (data portability). You can also object to the use of the information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to: If you want to complain about our processing of your personal data, you can contact the Danish Data Protection Agency. If you no longer wish for us to process your data or restrict the processing of your data, please feel free to send us a request to the e-mail address below.



The website is owned and published by: SH Group A/S Kuopiovej 20, 5700 Svendborg. 

Telefon: +45 6221 7810