Cookie policy

How SH Group A/S uses cookies and similar technologies on our website.

Cookie Policy
This Cookie Policy explains how SH Group A/S uses cookies and similar technologies on our website.

By using our website, you may consent to the use of cookies in accordance with this policy. You can withdraw or change your consent at any time through the cookie settings available on our website.

1. What are cookies?
Cookies are small text files that are stored on your device when you visit a website.

Cookies help websites function properly, improve user experience, analyse website traffic, and remember preferences.

Cookies may be placed by SH Group ("first-party cookies") or by third-party providers ("third-party cookies").

2. How we use cookies
SH Group uses cookies for the following purposes:

  • Ensuring website functionality

  • Remembering user preferences

  • Managing cookie consent

  • Measuring website traffic and performance

  • Understanding how visitors use our website

  • Improving website content and functionality

We do not use cookies to make automated decisions about individuals.

3. Cookie categories
Necessary cookies:
Necessary cookies enable core website functionality and cannot be disabled.

These cookies are used to:

  • Remember cookie consent preferences

  • Ensure website security

  • Enable basic website features

Legal basis: Legitimate interest and compliance with applicable cookie legislation.
__________________________________

Statistics Cookies:
Statistics cookies help us understand how visitors interact with our website.

We use Google Analytics to collect aggregated and anonymised information about website usage, including:

  • Number of visitors

  • Pages viewed

  • Time spent on pages

  • Traffic sources

  • Device and browser information

The information helps us improve the website and user experience.

Legal basis: Consent.
__________________________________

Marketing cookies:
If marketing cookies are used in the future, these cookies may be used to measure the effectiveness of marketing activities and provide relevant content across platforms.

Such cookies will only be activated with your consent.

Legal basis: Consent.

4. Cookie consent management
SH Group uses Cookie Information to manage cookie consent on this website.

When you first visit our website, you are presented with a cookie banner where you can:

  • Accept all cookies

  • Reject non-essential cookies

  • Customise your cookie preferences

Your consent choices are stored and can be changed at any time through the cookie settings available on the website.

5. Google analytics
SH Group uses Google Analytics to understand website performance and visitor behaviour.

Google Analytics may collect information such as:

  • IP address (where applicable and subject to Google’s settings)

  • Device information

  • Browser information

  • Website activity

  • Traffic source information

Google Analytics helps us understand:

  • Which pages are most frequently visited

  • How users navigate the website

  • How we can improve website performance and user experience

Google may process certain data on servers located outside the European Economic Area (EEA).

Where such transfers occur, appropriate safeguards are implemented in accordance with applicable data protection legislation.

For further information, please refer to Google's Privacy Policy.

6. Third-Party providers
We may use trusted third-party service providers to support the operation, analytics and security of our website.

These providers may process information on our behalf under appropriate contractual and data protection safeguards.

Current providers include:

  • Cookie Information (consent management platform)

  • Google Analytics (website analytics)

7. How to manage cookies
You can manage your cookie preferences at any time by:

  • Using the cookie settings available on our website

  • Adjusting your browser settings to block or delete cookies

Please note that disabling certain cookies may affect website functionality.

8 - Contact information etc.
SH Group A/S,
CVR No.: 1276 2704,
Kuopiovej 20, 5700 Svendborg, Denmark
Tel +45 6221 7810,
sh@shgroup.dk